Privacy policy

Last updated: October 22, 2026

This Privacy Policy explains how Vale&Form ("we," "us," or "our") collects, uses, and discloses personal information when you visit ValeForm.shop, place an order, contact us, or otherwise use our services.

Information we collect

Depending on how you interact with us, we may collect:

Contact and delivery information: your name, email address, phone number, billing address, and shipping address.
Order and transaction information: products purchased, selected sizes, colors and finishes, payment status, returns, and order history.
Customization information: measurements, wording, or other details you provide for a personalized or custom product.
Payment-related information: information needed to process your purchase through our payment providers, such as transaction references and payment confirmations. Payment details are handled through Shopify and the payment provider you select.
Account and support information: account details if you create an account, and messages, photographs, or other information you send us when requesting help.
Device and usage information: IP address, browser and device information, cookie identifiers, referring pages, and interactions with our website.
Marketing preferences: subscription choices, privacy preferences, and interactions with our communications.

We receive information directly from you, automatically through website technologies, and from providers involved in payments, fulfillment, delivery, fraud prevention, and, where enabled, analytics or advertising.

How we use personal information

We use personal information to:

Process payments, fulfill orders, arrange delivery, and provide order updates.
Handle returns, refunds, questions, and customer support.
Manage customer accounts and remember your preferences.
Detect fraud, protect transactions, and secure our services.
Understand website performance and improve the shopping experience.
Send marketing communications and measure advertising, where enabled and permitted by law.
Maintain required records, comply with legal obligations, and protect legal rights.

Where consent is required for a particular activity, we obtain it before that activity. If you do not provide information needed to complete an order, we may be unable to fulfill it.

Cookies and similar technologies

Our store uses cookies and similar technologies to support functions such as the shopping cart, checkout, security, and preferences. Depending on the tools enabled, these technologies may also support analytics and advertising.

You can use any cookie or privacy controls displayed on our website and adjust your browser settings to restrict cookies. Blocking some cookies may affect website functionality. Where required by law, we request consent before using non-essential technologies.

Third-party providers may collect information about your activity over time and across different websites when their analytics or advertising tools are enabled on our store.

Advertising and your choices

Where enabled, we may disclose device identifiers, browsing activity, and purchase-related information to advertising or analytics partners, including Google, to measure campaigns and provide relevant advertising, subject to applicable consent and opt-out requirements.

Some advertising disclosures may qualify as a "sale," "sharing," or "targeted advertising" under state privacy laws, even when no money is exchanged.

Where applicable law gives you an opt-out right, you may exercise it through the privacy choices offered on our website or by contacting support@ValeForm.shop. Where legally required, we honor recognized opt-out preference signals, such as Global Privacy Control, for the browser or device sending the signal. Legacy "Do Not Track" settings are different and do not automatically stop every use of information described in this policy.

You can unsubscribe from marketing emails using the unsubscribe link in those messages. We may still send necessary order, account, or service communications.

How we share personal information

We disclose information as needed to the following categories of recipients:

Shopify: to host and operate our store and checkout.
Payment and fraud-prevention providers: to process transactions and protect against fraud.
Suppliers, fulfillment partners, warehouses, and carriers: to prepare and deliver orders and handle returns.
Customer service, email, and IT providers: to support communications and store operations.
Analytics and advertising providers, where enabled: to understand performance and support advertising, subject to your choices and applicable law.
Professional advisers and public authorities: when needed for legal advice, compliance, legal proceedings, or protection of rights.
A buyer or successor: in connection with a proposed or completed business sale, merger, or reorganization, subject to applicable protections.

Shopify may also process information under its own privacy policy when you use its services. You can learn more at Shopify's consumer privacy page.

International processing

Our providers may process personal information in the United States and other countries. Privacy laws may differ between locations. Where applicable law requires safeguards for international transfers, we use the protections required for those transfers.

Retention

We retain personal information for as long as reasonably necessary for the purposes described in this policy. Relevant factors include completing orders, providing support, resolving disputes, preventing fraud, and meeting legal, tax, and accounting requirements.

Retention periods vary by information type and purpose. We delete or anonymize information when it is no longer needed, subject to applicable obligations.

Your privacy rights

Depending on where you live and whether the relevant law applies, you may have the right to:

Access personal information and receive a portable copy.
Correct inaccurate information or request deletion.
Opt out of the sale or sharing of personal information or its use for targeted advertising.
Limit certain uses of sensitive personal information.
Withdraw consent where processing depends on consent.
Appeal a denied request where applicable law provides an appeal right.

California residents may have these rights under the California Consumer Privacy Act, as amended, where that law applies to our business. We will not unlawfully discriminate against you for exercising a privacy right.

To submit a request, email support@ValeForm.shop or call +1 (213) 629-4947. We may need to verify your identity for certain requests. Where permitted, an authorized agent may submit a request on your behalf, subject to reasonable proof of authority. Verification requirements for access, correction, or deletion are separate from advertising opt-out requests.

We respond within the time required by applicable law. If we cannot fulfill a request, we explain the reason and any available appeal process. To request an appeal, email us with the subject "Privacy appeal." You may also contact your state attorney general or another appropriate privacy regulator.

Children

Our services are intended for adults and are not directed to children under 18. We do not knowingly collect children's personal information. If you believe a child has provided information to us, contact us so we can investigate and take appropriate action.

Security

We use reasonable technical and organizational safeguards designed to protect personal information. No online system or method of transmission can be guaranteed completely secure.

Changes to this policy

We may update this policy when our practices, services, or legal obligations change. We publish the current version and its "Last updated" date on this page. Where required, we provide additional notice of material changes.